FDPR|FDPR

WelCome to FDPR

WE LOVE WHAT WE DO.

Agency Overview

Founded in 2002, Fourth Dimension Public Relations has evolved into one of the most respected communications agencies in Egypt, with a long standing record of delivering results for its customers. With its office strategically located in Cairo, Egypt, Fourth Dimension provides its clients with unmatched consultancy and media relations services. Fourth Dimension has extensive experience across a number of sectors, working with some of the largest regional and global brands and delivering strategic communications programs for brands like PayFort, Souq.com, Travelstart, Cisco Systems, Emirates Airline, Informa, Land Rover, Microsoft, Lilly and Novartis to name a few.

Adel Elbendary

Managing Director

Tarek Lasheen

General Manager and Chief Consultant

Marina Boules

The Media Relations Director

What we do

Communications spectrum

Public Relations

Brand stewardship
Strategic planning
Media relations
Campaign development
Presentation and speech writing
Community relations(CSR)
Internal communications
Government relations
Crisis Communications
Change management
Press release writing and distribution

Advertising - Services

Brand building
- Logo
Corporate Identity
Multiple channel targeting
- Television
- Music advertising
- Infomercials
- Radio
- Online
- Product
- Press
- Billboard
- Mobile
- In-store
- Celebrity branding
Adaptations

Activations

Shopper Marketing
Experiential Marketing
Product theming
Stunts and Flash mobs
Journey mapping across shoppers touch points

Digital and Social- Services

Community management
Brand strategy building on social platforms
Online media buying

Key Services

We provide simple communications solutions to sometimes complex business requirements. Whether we are launching a new product or service to consumers, Defending innovation in a public forum, Educating the market about a new technology, or just building positive perceptions for a brand – We deliver strategic solutions that address business needs. We pride ourselves that we have over 60 years of combined experience in multiple divisions within the communication spectrum.

WANT TO HIRE US?

Our account teams are led by an experienced management team who bring decades of international marketing and communications expertise to everyday management of client programs.

Recent PR Case Studies

Souq.com has changed the way people in the Arab World buy and sell things online. Souq set up its business in Egypt in 2010 and needed an awareness campaign to educate the market on Souq’s unique proposition to users.

Online StoreSouq.com
A true global aviation success story, Emirates Airline has established itself as a leader in providing world-class flights with world-class service. Through its operations in Egypt, it has continuously strived to provide Egyptian travelers with award winning services.

Novartis Medical Co.
A global healthcare leader, Novartis Pharma is advancing healthcare in Egypt with ongoing product launches and programs that require continuous marketing and communications support.

Novartis Medical Co.
Fawry has changed the way bills are presented and paid in Egypt. Its advanced Electronic Bill Presentment & Payment (EBPP) network has enabled Egyptians to pay bills from a single, consolidated point.

Fawry, Online Payment Co.